A Good Hard Kick In The Ass: Basic Training For Entrepreneurs
by Rob Adams
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
by Geoffrey A. Moore
Marketer's Toolkit: The 10 Strategies You Need To Succeed
by Harvard Business Essentials
Marketing
by Richard L. Sandhusen
Marketing High Technology: An Insider's View
by William H. Davidow
Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
Six Sigma: The Breakthrough Management Strategy Revolutionizing The World's Top Corporations
by Mikel Harry and Richard Schroeder
The Art of Business: Six Strategic Principles for Managers
by Raymond T. Yeh with Stephanie H. Yeh
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
The E Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It
by Michael E. Gerber
The Marketing Mavens
by Noel Capon
Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers, and David Meerman Scott
Web Design for ROI: Turning Browsers into Buyers & Prospects Into Leads
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