Strategic Articulation          cultivating your growth

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    • Intro
    • #1 - Competitive Advantage
    • #2 - 5 Competitive Forces
    • #3 - Framing Big Ideas
    • #4 - Product Life Cycle
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    • #6 - Picking Markets That Matter
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Market Development

A Good Hard Kick In The Ass: Basic Training For Entrepreneurs
by Rob Adams


 

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 
by Geoffrey A. Moore

 

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets 
by Geoffrey A. Moore

 

Marketer's Toolkit: The 10 Strategies You Need To Succeed 
by Harvard Business Essentials

 

Marketing
by Richard L. Sandhusen

 

Marketing High Technology: An Insider's View 
by William H. Davidow

 

Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein


 

 

Six Sigma: The Breakthrough Management Strategy Revolutionizing The World's Top Corporations
by Mikel Harry and Richard Schroeder



 

The Art of Business: Six Strategic Principles for Managers 
by Raymond T. Yeh with Stephanie H. Yeh

 

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything 
by Guy Kawasaki


 

 

The E Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It 
by Michael E. Gerber

 

The Marketing Mavens
by Noel Capon



 

Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs 
by Craig Stull, Phil Myers, and David Meerman Scott

 

Web Design for ROI: Turning Browsers into Buyers & Prospects Into Leads

  

 

 

Market Development:
How do you create the best opportunities for your firm?

"Happy are those who dream dreams and are ready to pay the price to make them come true."
Leo Cardinal Suenens

 

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