Strategic Articulation          cultivating your growth

Strategy without execution is pointless.

 Execution without strategy is dangerous.

To achieve sustainable growth, your management team must focus on the strategy and execution required to pick the best path forward amongst all the choices leading to success, failure, or marginal results. This requires thinking deeply and critically about your strategy, laying out a clear path for execution, and getting everybody on the same page. Now, let's get started.

... go to Step #1

Six Building Blocks of Strategy

Competitive Advantage: Which one of four approaches to competitive advantage is your firm pursuing?

5 Competitive Forces:   How do the five competitive forces that affect all commercial firms impact your firm?

Framing Big Ideas:      How do you translate your big idea into a strategic principle to drive change with passion?

Product Life Cycle:    What separates products that "make it" from products with great potential, but that never achieve commercial success?

Value Innovation:      How do you make competition irrelevant?

Market Development: How do you pick markets that matter?