Like a lot of things in life, what you get out of Strategic Articulation depends on what you put into it. This process can take a lot of work. But here is the payoff: you get all the stakeholders in your firm on the same page, working as a team, and moving in unison to accomplish strategic objectives.
You are likely to find Strategic Articulation to be an affirming exercise; you will see plenty of consistency between what you should be doing theoretically and what your are doing in actuality. You will also uncover several areas requiring immediate attention and prompting you to seize an opportunity, fix a problem, or adjust your course.
