Strategic Articulation          cultivating your growth

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  • Strategic ArticulationClick to open the Strategic Articulation menu
    • Intro
    • Step #1
    • Step #2
    • Step #3
    • Step #4
    • Payoff
  • PresentationsClick to open the Presentations menu
    • Intro
    • #1 - Competitive Advantage
    • #2 - 5 Competitive Forces
    • #3 - Framing Big Ideas
    • #4 - Product Life Cycle
    • #5 - Value Innovation
    • #6 - Picking Markets That Matter
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    • Strategic Positioning
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  • Survey

Step #1: 15 Baseline Questions

The first step is to answer (in writing) 15 Baseline Questions  about your markets, products, customers, and competitors. There are no right or wrong answers. Quantity does not earn extra credit; you can write a few paragraphs or compile a series of bullet points. You should spend no more than one hour answering these questions.
... click here to display the 15 Baseline Questions

For management teams, each member should individually answer these questions and then the team should consolidate all responses (without editing) into one document.

"Happy are those who dream dreams and are ready to pay the price to make them come true."
Leo Cardinal Suenens

 

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