Strategic Articulation          cultivating your growth

We conclude by answering five additional questions to capture your plan for growing the firm. It is important to "tell your story" both in narrative form and by using financial figures. There are five pillars upon which growth strategies depend: the firm's leadership, its access to capital, its historical performance and ability to generate free cash flow going forward, the intermediate and longer term targets the firm sets in terms of strategic initiatives and objectives, and, finally, the culture of the firm. By superimposing these five pillars on the 15 Baseline Questions and the Building Blocks of Strategy, you are able to optimally align your firm with the forces that determine growth and profitability: your industry, customers, competitors, products and services, and employees.
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